In-house TikTok Content Creator

We’re looking for a TikTok-native university student to become Tumoni’s in-house content creator. You will own our short-form video presence end-to-end – from concept to camera to edit to publish. This is not a managed role. You will work with significant autonomy to build an audience, tell our story, and make Tumoni impossible to ignore in the feeds of Nicaraguans and Central Americans across both sides of the border.

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You understand trends before they peak, know how to make financial topics feel human and relatable, and can switch naturally between product education, behind-the-scenes culture content, and scroll-stopping entertainment.

Content creation:

• Concept, shoot, and edit short-form videos for TikTok and Instagram Reels – independently and without heavy oversight
• Own a weekly content calendar covering product benefits, feature explainers, trending formats, office and team culture, and employer branding
• Identify and adapt trending sounds, formats, and challenges to make Tumoni content feel native to the platform
• Use CapCut, Adobe Premiere, or equivalent tools to produce polished, on-brand edits

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Community & engagement:

• Respond to comments and DMs to keep audiences engaged and build community
• Monitor brand mentions and flag opportunities for reactive or trend-jacking content
• Identify and engage with creators, influencers, and communities relevant to the Central American diaspora

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Strategy & reporting:

• Track and report weekly on key metrics: reach, views, follower growth, engagement rate, and saves
• Translate performance data into content decisions – double down on what works, kill what doesn’t
• Propose experiments and new content formats based on platform trends and audience feedback
• Collaborate with the marketing and growth teams to align content with campaigns and product launches

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• Currently enrolled university student (any field)
• TikTok native – you consume and understand the platform intuitively, not academically
• Proven ability to shoot and edit short-form video independently (a portfolio or active account is required)
• Strong on-camera presence or experience directing others to be
• Fluent in Spanish and comfortable creating bilingual content
• Self-directed and comfortable working with minimal briefing – you own the ideas
• Bonus: familiarity with fintech, remittances, or the Central American migrant experience

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What success looks like

• 3 or more pieces of original content published per week across TikTok and Reels
• At least 3 videos per month reaching 50,000+ organic views
• Weekly performance reports delivered consistently with clear takeaways
• Measurable lift in app downloads from organic social traffic

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